Franchise News Release: (Dec-9-1999)

Little Caesars Announces Development Agreements for 700 New International Restaurants

DETROIT - (December 9, 1999) -- Little Caesars® Pizza is adding a big slice to its international markets with a major Franchise agreement totaling 400 restaurants. Little Caesars Japan (LCJ), a newly formed company, has agreed to open the restaurants over the next three years. A second agreement for an additional 300 international restaurants to open in Latin America will be announced at the beginning of the new year.

The pizza chain has been on an aggressive agenda for development in international markets and anticipates doubling its current international 250 Restaurant count by the end of 2000 and quadrupling that number by 2003. In markets beyond the U.S., Little Caesars tripled its number of restaurants in the last three years.

Yoshiaki Tanaka heads LCJ as its CEO. The Tokyo-based company recently opened four Little Caesars restaurants in Niigata and already is planning its next opening. Tanaka, a former senior executive for Citibank, has been successful in developing two great brands -- Ford and Citibank -- in Japan.

In addition, Foxmark International, a market-entry consulting firm, is a partner in the Little Caesars business. Philip R. Foxwell, executive vice president of Foxmark said, "We are excited about launching one of America's premier quick service brands here. Little Caesars will be well accepted in the Japanese market for its focus on quality, service and value."

Little Caesars has restaurants in the United States and the following 16 international markets: Canada, Puerto Rico, Guam, South Korea, Honduras, the Dominican Republic, the Czech Republic, Slovakia, Turkey, the Philippines, Ecuador, Egypt, Aruba, Iceland, Guatemala and now Japan.

Little Caesar Enterprises, Inc., 313-983-6000


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