Franchise News Release: Atlanta, GA - (Feb-23-2006)

The HoneyBaked Ham Co. & Café Targets Select Areas for Franchise Expansion

The HoneyBaked Ham Co. and Café, the nation’s leading legendary specialty food retail franchise, famous for sweetly glazed spiral-sliced ham and other quality meats, has announced plans to expand its Franchise program in Lawrence, KS, Salem, OR, Springfield, IL, Bryan, TX and Petersburg, VA.

“These five markets are primed and ready for The HoneyBaked Ham Co. and Café through local franchise ownership,” said Ken Caldwell, Vice President of Franchise for the Atlanta-based HoneyBaked Ham Franchise Co. “The demographics and consumer lifestyle in each targeted area meet the HoneyBaked expansion model and criteria. Given the strength of our powerful national brand loyalty, the right local store operator already has a head start in building a solid base of customers in each select market.”

The HoneyBaked Ham Co., founded in 1957 and expanded mostly through corporate-owned stores until recently, is attracting significant interest around the nation since unveiling its franchise expansion strategy and Café concept. With a total of 365 stores in 37 states around the country, including 280 company-owned units and 85 franchise locations, The HoneyBaked Ham Co. and Café has set its sights on opening new units in 100 markets around the nation that fit its model criteria, including the areas of Lawrence, Salem, Springfield, Bryan and Petersburg.

The HoneyBaked Ham Co. and Cafe offers several different opportunities to help capture year-round business. In addition to its famous fully prepared, spiral-sliced, tender HoneyBaked Hams, popular for decades of Thanksgiving, Christmas and Easter seasons, HoneyBaked also offers an extensive line of specialty meats, side dishes and desserts that make special occasion meals and everyday dinners a break from the ordinary. Thousands of businesses also purchase HoneyBaked Hams and gift certificates throughout the year as ideal gifts for their customers and employees. Also year-round, HoneyBaked offers a wide variety of signature sandwiches, salads, soups and side dishes that can be enjoyed for lunch in their comfortable café settings, or delivered to businesses and other group events in boxed lunches, platters and buffets.

“I consider myself to have the ideal franchise business,” said Kelly White, owner of The HoneyBaked Ham Co. and Café in Silverdale, WA. “My store brings in consistent sales year-round from café dining, catering, special occasions, everyday dinners and corporate gifting, as well as the nationally recognized and trusted HoneyBaked brand highly sought after during the holidays. Because of the nature of the products, I don’t have the expense and headaches associated with a large cooking staff and kitchen operations. The best part is lifestyle and flexibility. Like most HoneyBaked stores, we are closed on Sundays and only operate from 10 a.m. to 6 p.m. in non-holiday months. HoneyBaked proves that you can combine owning a business with a healthy family and personal life.”

An ideal franchisee candidate for The HoneyBaked Ham Co. and Café is passionate about the HoneyBaked brand, committed to community, and has an entrepreneurial spirit, Caldwell said, noting that community outreach is critical to attracting and retaining year-round, loyal catering clientele. “Our recipe for our franchise owners is simple. It’s all about believing in the brand, knowing your market, and building relationships in the community.”

About The HoneyBaked Ham Co. & Café

Founded with its first store in 1957 in Detroit, Mich., HoneyBaked has grown to become the most recognizable and trusted brand in America in the specialty food retail category. Today, 365 HoneyBaked Ham stores operate in 37 states, with plans to open HoneyBaked Ham Co. and Café locations in more than 100 new markets through franchise expansion in selective towns around the country. In addition to sales of its famous spiral-sliced, tender HoneyBaked Hams and other quality special meats for holidays and everyday occasions, HoneyBaked Ham Co. & Café stores also offer our Café menu, business catering, and corporate gifting.



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