Franchise News Release: Livonia, MI - (Sep-10-2003)

HCX Sells Development Rights for Michigan, Signs Lease to Open First Salon in Royal Oak


HCX Salons International (HCX), the first national franchisor of salons specializing in affordable hair color, cutting and styling services, today announced it has sold the development rights for Michigan to HCX International Development Partners (HCXIDP) and unveiled plans to open 225 salons in the state by 2010.

In addition, HCXIDP has named Josephine Gonzalez, development agent for Michigan. With more than 10 years experience in Franchise sales, most recently with Molly Maid, Gonzalez will be responsible for identifying locations for HCX salons and recruiting franchisees and licensed beauty professionals with expertise in hair color, cutting and styling. Under her direction, Gonzalez and franchisees Teresa and Raphael Betanzos of Grosse Pointe Woods will open the area's first HCX salon at Skylofts in Royal Oak, Mich., by year-end. The Betanzo's have also purchased the rights to open HCX salons in Birmingham and the Lakeside Mall area.

"HCX has identified the enormous demand and future growth potential of the hair-coloring market and packaged its services to appeal to multiple generations of consumers seeking affordable services offered in an upscale salon atmosphere," says Gonzalez. "As a result of this packaging, veteran franchise owners from other industries are taking a look at HCX and investing in the opportunity to join our team."

A recipient of a Salon Today Award of Distinction, HCX's modern and elegantly appointed salons are typically 1,200- to 1,400-square-foot facilities that include:

- High-quality color services featuring Wella's European line of products that start at $20 for single-process color

- Cyber-imaging technology that enables clients to preview desired hair colors and styles

- Customer profile cards that electronically store all color formulations to ensure the quality and consistency of services at HCX salons nationwide

About HCX Salons International

HCX Salons International LLC is the first national franchisor of salons with specialization in the $11.5 billion hair-color market. Headquartered in Fort Lauderdale, Fla., the company currently has 28 salons open in Colorado, Florida, New Jersey, Maryland, Massachusetts, Minnesota, Nebraska, North Carolina and Washington, D.C.


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