HCX Salons International (HCX), the first national franchisor of salons specializing in expert, affordable hair color, cutting and styling services, today announced it has promoted Dana Bradley to director of Franchise development.

Bradley, who previously served as a development agent for the company's Carolinas region, will manage HCX's franchise-sales initiatives in the United States. He is based in Charlotte, N.C.

"Dana has done an outstanding job for us in the Carolinas," said Marlin Hershey, HCX Salons, vice president of franchise development. "He has proven his leadership skills by overseeing the completion of 43 franchise agreements in the Carolinas, selling out Charlotte and Raleigh, opening six franchised locations in North Carolina and having five more in development that are set to open this spring. He will work closely with our development agents throughout the country and continue to be an asset to us as we open salons in new markets."

Prior to joining HCX Salons, Bradley worked in the staffing and executive placement industry as a partner with CareerMaker Worldwide Inc., a retained executive recruiting firm based in Palo Alto, Calif. In addition, Bradley served as senior vice president of sales and marketing for The Loflin Group, a boutique staffing and placement firm. While with The Loflin Group, he successfully established and managed relationships with major corporate clients, including Gillette, Walt Disney and Fidelity Investments. He earned a bachelor's degree from Bryant College.

A recipient of a Salon Today Award of Distinction, HCX's modern and elegantly appointed salons are 1,200- to 1,600-square-foot facilities that offer:

* High-quality color services featuring Wella's European line of products

* Imaging technology that enables clients to preview desired hair colors and styles

* Customer profile cards that electronically store customers' color formulations to ensure the quality and consistency of services at all HCX salons

About HCX Salons International

HCX Salons International LLC is the first national franchisor of salons with specialization in the $11.5 billion hair-color market. Headquartered in Fort Lauderdale, Fla., the company currently has 45 salons open in Arizona, California, Colorado, Florida, Maryland, Massachusetts, Minnesota, Missouri, Nebraska, New Jersey, North Carolina, Ohio, Rhode Island and Washington, D.C. In addition, HCX Salons has sold the development rights to Canada and unveiled plans to open 265 franchised salons in the country by 2014.


Franchise News Release: Fort Lauderdale, FL - (Apr-2-2004)

HCX Salons Promotes Dana Bradley to Director of Franchise Development


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