Franchise News Release: HARTLAND, WI - (Jul-6-2005)

Batteries Plus Wins Best Supply Chain/Logistics Solution and Regional Spirit Awards

Batteries Plus Wins Best Supply Chain/Logistics Solution and Regional Spirit Awards

Batteries Plus, the largest U.S. retail chain focused on the expanding $20 billion battery category, recently won a national award for its innovative supply chain initiatives and technology platform, and a regional award for its support of area businesses and corporate citizenship.

Batteries Plus was named the Best Supply Chain/Logistics Solution by SMR (Small to Midsize Retailer) at the Retail Systems Expo in Chicago, thanks to its newly implemented distribution model that supports market demand and promotes Franchise growth. As part of the model, Batteries Plus launched a subsidiary, Ascent Battery Supply, to streamline sourcing and distribution of store merchandise. In addition, following nearly two years of strategic research and franchisee training, Batteries Plus completed converting all of its stores to a new Point-of-Sale and Wide-Area-Network system, including a centralized database that houses all customer information.

“The new supply chain initiative and new technology platform combined were major initiatives that significantly strengthened our franchise system, particularly in terms of operational cost-efficiency,” said Russ Reynolds, Batteries Plus CEO. “With these new programs in place, we have more information that will allow us to better manage the supply chain and improve merchandising strategies to support our growth.”

In addition, Batteries Plus won the Bravo! Regional Spirit Award from Small Business Times, a Milwaukee-based small business publication, for demonstrating commitment to growth and well-being of the Southeastern Wisconsin region through corporate citizenship and promotion of regional ties.

“Working with local vendors and business groups has always been part of our business model,” said Reynolds, who accepted the award on behalf of the company at a recent luncheon in Wisconsin. “Everyone in the region benefits from working together and supporting each other locally. It’s part of the Batteries Plus culture, as well as just good business practice.”

In addition to working with local vendors and business groups, Batteries Plus promotes a number of charitable and civic causes, including Parkinson’s Disease research, Habitat for Humanity, Breast Cancer Walk and the MS Bike/Run.

About Batteries Plus

Batteries Plus is the nation's largest retail chain of its kind, offering a comprehensive selection of batteries, battery-related products and technical support that meet the growing battery demands for consumer and commercial customers. In addition to thousands of batteries, stores also feature a Tech Center that is equipped to design, assemble, rebuild, and test custom battery packs. Accounts include Fortune 500 companies, manufacturers, other retail channels, local municipalities, fire and police departments, the armed forces and school districts. Its product line includes batteries for both the common and hard-to-find items that are traditionally not available at other retail stores. Currently, Batteries Plus has 240 open locations in 39 states and Puerto Rico and 139 additional stores in development. The fast-growing Franchise Company projects to have 400 stores by 2007.



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