Franchise News Release: Saint Petersburg, Fl - (May-1-2008)

Payless Car Sales Partners with Strategic Marketing, Inc. for Leads

Payless Car Sales, Inc. announced today that it has partnered with Strategic Marketing, Inc. of Louisville, KY for the development and implementation of its new business development center (BDC) and used car marketing and lead generation programs. Since it’s inception in 1995, Strategic Marketing, Inc. has developed a fully integrated set of award winning programs and services which have pushed their dealer clients to the leading edge of the industry, enabling them to out sell their competition and reach new levels of success.   Todd Strause, President and CEO, said “It’s an exciting partnership and we look forward to providing some great ideas and programs to Payless Car Sales Dealer Base.

“We pride ourselves on providing our dealers with the best available technology for all aspects of their business,” said Mike Harley, Payless president and COO, “we do that by partnering with companies like Strategic Marketing, who have the drive, ability and vision to stay ahead of the pack. We believe our new partnership with Strategic Marketing will help our dealers sell more vehicles, and that,” added Harley, “is what the Payless brand is all about.”

The Payless Car Sales Franchise System is designed to help qualified independent used car dealers keep pace with the many changes that occur within the Industry and to provide them a wide variety of the tools and resources needed to remain competitive. Though affiliation with its nationally recognized and trusted brand, Payless provides “preferred vendor” relationships with floor plan providers, retail lenders, F&I product and other industry suppliers; unique access to off rental inventories; on-going consulting from a professional staff and a strongly optimized, highly visible and nationwide lead generating website.

About Payless Car Sales, Inc.
Payless Car Sales, Inc. was initially formulated to provide a sales platform for disposing of rental vehicles for its sister company Payless Car Rental. It became a separate entity in February 2002 and has now grown to over forty locations in twelve states and Puerto Rico.   

About Strategic Marketing, Inc.
Strategic Marketing, Inc. is based in Louisville, Ky  and was formed in 1995 to provide innovative direct marketing and lead generation programs to franchise and independent automotive dealers across the United States. 


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